Writing at the end of the month gives me the opportunity to look back across a series of events and exhibitions held and attended around the world. CommunicAsia, one of the largest ICT platforms in Asia-Pacific, served as a real springboard for us to demonstrate the breadth of what can be achieved with the application of our new M2M capability. In the right hands, M2M converts difficulty into opportunity, by identifying a specific challenge or problem, understanding its full impact, and then applying the right solution.
Singapore also played host to our inaugural Asia Partner Forum. Service partners from across the region attended, and this was an excellent opportunity for everyone to interact with one another. The power of human engagement and contact remains as strong as ever, even if the technology being embraced accelerates the world’s ability to operate an increasing number of functions on a machine to machine basis.
Turning westwards, the focus at Posidonia in Athens was naturally on all things maritime. Showcasing our portfolio, strengthened this year by Thuraya Atlas IP, we joined forces with IEC Telecom. Posidonia proved to be an excellent platform at which to highlight the ten good reasons to switch to Thuraya, which lie at the heart of our successful marketing campaign. It was good to take this important opportunity to raise the profile of the Thuraya brand at what is understandably billed as the world’s most prestigious maritime event. It was good to get noticed alongside the competition, and pleasing to have discussions with a large number of potential customers and distributors. We must take every opportunity to emphasise the fact that maritime has endured its status quo for far too long; there is a true and positive alternative out there, and it has our name on it.
Still in Europe, the team then headed to Paris and Eurosatory, where attention turned to GovernmentComms. This was probably the most productive year at this event for Thuraya. On top of a number of preplanned government delegations, some of whom returned for multiple visits, good quality traffic to the stand increased day to day. It was very encouraging to note that a high number of delegations were already well informed about Thuraya, and were keen to know more about the specific products and solutions we were showcasing. The primary focus was on Thuraya IP Commander, the world’s most rugged vehicular terminal, gained considerable attention and interest. Visitors also wanted to hear more about Thuraya’s TacSat offering, with the Arion mission module developed by GRC solution generating a lot of interest. The success of events is gauged by what happens afterwards too, of course, so it is excellent to note that four governments have already been negotiating dates for end-user demonstrations and briefings.
Eurosatory also gave us a chance to highlight our ambitions for Thuraya Aero, in development with SMP Aviation, and we will provide further updates later in the year.
This month’s newsletter includes two features from Satellite Pro. There’s a contribution from Keith Murray, in an article on crew welfare, and another from John Huddle, in a feature on satellite newsgathering (which is found on page ten of the issue). We’ve also included an item on a blood donation day held at our gateway in Sharjah. Then there’s news of our support with Satlink for the Walk on Project, a Spanish foundation that raises money for neurodegenerative diseases. The foundation has taken our technology on its climbing trip to Gasherbrum, a remote group of peaks located at the northeastern end of the Baltoro Glacier in the Karakoram range of the Himalayas. While our attention is turned to the Himalayas, we now have a case study available for the pioneering telemedicine work developed by WiCis Sports earlier this year. We will also be able to share details of the current trip to K2, which has gone ahead on the back of the successful trials that the case study describes. This is a truly exciting and innovative application of technology.